Preheat over to 350. Line muffin tins with paper cups. Combine first 5 ingredients in bowl. Whisk buttermilk, oil and eggs in large bowl to blend. Add dry ingredients and cereal and stir until just blended. Spoon 1/4 c batter into each muffin cup Using small spoon, make well in center of each and fill well with 1 t jam. Spoon remaining batter over. Bake until done about 25 minutes. Turn out onto rack. Cool