Preheat oven to 350 degres. Pour oil into a 9- by 13-inch pan to coat the bottom. Add to pan in order: cake mix, water, eggs, pudding mix and chocolate chips. Mix the ingredients thoroughly with a fork. Spread the batter evenly in the pan and bake 35 to 40 minutes, or until toothpick inserted in the center of the cake comes out clean. Allow the cake to completely cook before unmolding. Or, serve warm from the pan with Cool Whip or fresh whipped cream,